SiriusXM is sponsoring the event promoting the band's Imax 3D film, "Metallica: Through the Never"
Metallica is set to play Harlem's famous Apollo Theater one night only in September — and then apparently never again. Ever.
And no, that won't be because its "Amateur Night" security clown "The Executioner" is going to sweep-dance the band away.
Rather, SiriusXM is sponsoring a concert for the legendary heavy metal group at the unlikely venue, advertising, "Never has the Apollo Seen a Show Like This" and "Never again … because lightning doesn't strike twice."
All that "Never" stuff is because the band is promoting its new Imax 3D film, "Metallica: Through the Never." The movie comes out Sep. 27.
The concert itself will take place Sep. 21.
Here's the movie trailer: