More than 1.2 million American viewers tune in to not watch Miley Cyrus smoke weed
American viewers of this year’s MTV EMAs might have missed out on Miley Cyrus’ possible weed indulgence at the ceremony, but they tuned in anyway Sunday, providing the highest U.S. viewership on record for the show.
According to early numbers, the EMA pulled in more than 1.2 million total viewers during its airing on MTV.
On a worldwide level, MTV said that early ratings data suggested that this year’s ceremony is poised to beat out last year’s ceremony, which took place in Frankfurt and drew an estimated 39.4 million total viewers.
The social media front found the show drawing 57.9 million mentions, a 624 percent increase over last year, with the EMA landing more than 10 trending topics in the U.S. during the American broadcast of the show.
This year’s EMA outrage was provided by Cyrus, who took to the stage in Amsterdam and lit up what appeared to be a marijuana cigarette during her acceptance speech for Best Video, which she received for “Wrecking Ball.”
The version of the ceremony that aired in the U.S. and on MTV.com omitted the smoking sequence.