Fox morning show posts its best May sweep performance on record
“Good Day New York” had a very merry month of May.
The local Fox morning news program posted its best May sweeps numbers on record in the key news demo and the advertiser-sought 18-49 demographic, beating out “Today” in New York in the 7 to 9 a.m. timeslot and nearly tying “Good Morning America.”
For the May sweep, Fox 5’s “Good Day New York”inched up from last year’s May sweep for a 1.4 rating in the key 25-54 news demo, its highest May performance since the launch of the Local People Meters in 2004. “Good Morning America” slid 30 percent compared to last year’s May sweep, edging out “Good Day New York” with a 1.44 rating in the demo.
“Today” dropped 14 percent from last year to a 1.2 rating.
In the 18-49 demographic, “Good Day New York” also came out on top, averaging a 1.2 rating — a 12 percent boost over the previous May sweep. “Good Morning America” and “Today” both took considerable hits in the demo compared to the 2013 May sweep, dropping 44 percent and 13 percent, respectively. (Both had a 0.9 rating for the May sweep.)
Note: An earlier version of this story reported that “Good Day New York” had beat “Good Morning America” in the 25-54 demographic during May sweep. TheWrap regrets the error.