Premium cinema chain set to open 14-screen location in La Jolla next year; it's the 9-year-old exhibition brand's first venture outside L.A.
Premium theater chain ArcLight Cinemas announced Wednesday that it's expanding beyond Los Angeles County, with the addition of a 14-screen, 1,800-seat location in the tony San Diego enclave of La Jollo.
The new outlet is the Pacific Theaters-owned chain's first outside of L.A. since its establishment in Hollywood nine years ago.
It will be the fifth outlet to sport Pacific's premium ArcLight brand and will feature all of ArcLight's signature amenites — "black box" auditoriums, extra-wide seats and double arm rests, stadium seating and digital projection, among them.
Here's the full ArcLight press release:
ARCLIGHT CINEMAS EXPANDING TO SAN DIEGO
Opening in late 2012, ArcLight La Jolla will be the company’s first theater outside Los Angeles
LOS ANGELES (September 7, 2011) – Nine years after opening ArcLight Hollywood and changing the way people experience going to the movies, ArcLight Cinemas, created by Pacific Theaters, is expanding into the San Diego market. ArcLight La Jolla, the company’s first theater outside the Greater Los Angeles market and its fifth overall, represents one of the most anticipated additions to Westfield UTC.
The new 14-screen 1,800-seat cinema, which will open in late 2012, will feature ArcLight Cinema’s signature amenities including “black box” auditoriums, extra-wide seats with double armrests, stadium seating, digital projection and a wide variety of dynamic programming ranging from the newest Hollywood blockbusters to independent art house fare, cult favorites and classics, and 21+ screenings. ArcLight La Jolla will be the only theater in San Diego to operate with no commercials, all-reserved seating and no late seating after a movie has begun.
“Since 2003, our mission has been to create the ideal moviegoing experience for film lovers and casual moviegoers alike,” said Gretchen McCourt, Executive Vice President, Cinema Programming. “Today’s announcement represents a milestone for ArcLight Cinemas and we cannot wait for San Diego residents to rediscover the joy of going to the movies.”
San Diego residents will delight in ArcLight’s sit-down café and full service concession areas featuring quality, classic movie-theater consessions including shared plates, gourmet pizzas, salads, wraps and popcorn made with real butter as well as ArcLight’s famous caramel corn, made-on-premises.
In addition, the theater will offer a membership program unlike any other, giving members $1.00 of each ticket they purchase online. All money spent online and in the theater will allow members to accumulate points for purchases at the cafe, bar, gift shop, or for tickets.