Fewer 3D titles meant that ticket prices only jumped four cents in 2011 — and at the end of the year, they actually got cheaper
The average ticket price jumped less than 1 percent to $7.93 last year, according to figures released Thursday by the National Association of Theater Owners.
That's still a record for ticket prices, besting last year's previous high of $7.89.
The four-cent increase is more modest than the 39-cent bump experienced last year as more 3D titles in the marketplace drove up costs for moviegoers. Theaters traditionally mark up the price of 3D films they screen.
The even-better news is that for the final quarter of 2011, going to the movies actually got cheaper. Prices dropped to $7.83, down 1.3 percent from the previous quarter.
Here are NATO’s average ticket prices for the last 10 years: