Cost of going to movies rises — Is 3D to blame?
It's getting more expensive to go to the multiplex.
The average movie ticket price jumped past $8 in recent months, the National Assn. of Theater Owners said Friday.
Movie tickets cost $8.06 for the second quarter of this year. The average price had previously hovered at $7.97.
That passes the previous high of $8.01, set in the fourth quarter of 2010.
The 9 cent increase may be partly attributable to the steady stream of movies released in 3D, such as "Thor" and "Pirates of the Caribbean: On Stranger Tides." Tacking on some dimensionality, of course, allows studios to charge a premium at the box office.