Average Ticket Price Edges Up Past $8 — Again

Cost of going to movies rises — Is 3D to blame?

It's getting more expensive to go to the multiplex. 

The average movie ticket price jumped past $8 in recent months, the National Assn. of Theater Owners said Friday. 

Movie tickets cost $8.06 for the second quarter of this year. The average price had previously hovered at $7.97. 

That passes the previous high of $8.01, set in the fourth quarter of 2010. 

The 9 cent increase may be partly attributable to the steady stream of movies released in 3D, such as "Thor" and "Pirates of the Caribbean: On Stranger Tides." Tacking on some dimensionality, of course, allows studios to charge a premium at the box office. 

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