For Fox, James Cameron's big blue space aliens have translated into massive Blu-ray sales.
Studio officials confirmed that they moved over 1.5 million Blu-ray units of “Avatar” Thursday, shattering the first-day sales format sales record of 600,000, established by Warner’s “The Dark Knight” in 2008.
Overall, they expect to sell well over 4 million combined Blu-ray and standard DVD units of the movie, surpassing Summit’s “Twilight Saga: New Moon” as the year’s biggest total debut.
“Avatar” which has grossed over $2.7 billion globally in the theatrical market, with receipts still trickling in, is still slated for a 3D Blu-ray release down the road.
