Paramount's decision to delay the franchise to make it 3D paid off this weekend
Paramount gambled when it delayed "G.I. Joe: Retaliation" to make it 3D. The gamble paid off on its opening weekend to the tune of $130 million in global grosses. That's roughly the "Retaliation" production budget, so it's no surprise the studio is planning a third "G.I. Joe."
Check out TheWrap's new video in which we discuss what was behind the big debut:
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