“The Hunger Games,” Lionsgate’s eagerly anticipated adaptation of Suzanne Collins‘ novel, premieres tonight. Tracking for its March 23 opening is impressive
The movie will open to the general public in more than 3,000 theaters on March 23, and it looks to be huge.
"The Hunger Games" is on track to gross at least $95 million in its opening weekend, and a $100 million weekend is entirely possible.
That would be the biggest opening since the weekend of Nov. 18, 2011, when "The Twilight Saga: Breaking Dawn — Part 1" opened to $138.1 million.
The latest tracking on "The Hunger Games" shows that 83 percent of those surveyed by the firm NRG are aware of the movie. Among women younger than 25, the number is 88 percent. Among men in that demographic, the percentage is 85 percent.
Young women report overwhelming interest in seeing the movie. NRG says that 74 percent of young women say they have "definite" interest in seeing it, and 45 percent say it is their "first choice."
The numbers are slightly lower — but still impressive — for young men, 60 percent of whom say they have "definite" interest in seeing "The Hunger Games."
Only 19 movies have ever opened to more than $100 million, and only 21 have opened to more than $95 million.
Monday night's premiere will be held at Nokia Theater LA Live.