Updated 9:15 a.m. Saturday, March 31
"The Hunger Games" remains the box office champion, taking just short of $19 million on Friday.
As expected, Lionsgate's PG-13 movie, which opened to $152.5 million, is on track to exceed $55 million in its second weekend. It already has grossed more than $208 million domestically.
In its second weekend, it is well ahead of "Wrath of the Titans," the Legendary Pictures and Warner Bros. follow-up to the 2010 "Clash of the Titans," and of Relativity Media's family-friendly "Mirror Mirror."
The 3D "Wrath" grossed $12.4 million on Friday, including $1 million from midnight shows on Thursday night. The PG-13 movie is on track to take somewhere in the neighborhood of $30 million for the weekend.
"Mirror Mirror" took $5.9 million and is looking at a weekend take in the low $20 million range.
Both "Wrath" and the PG-rated "Mirror Mirror" received "B+" ratings from Cinemascore, the audience polling firm.
"The Hunger Games" is all but certain to remain at the top of the domestic box office this weekend, beating "Wrath of the Titans" and "Mirror Mirror."
The two newcomers should have a pretty good weekend, too.
"Wrath," from Warner Bros. and Legendary Entertainment, is expected to pull in somewhere around $40 million, and "Mirror Mirror," from Relativity Media, is on track to take around $24 million.
But "Hunger Games," Lionsgate's PG-13 adaptation of Suzanne Collins' bestseller, remains a juggernaut. It opened to $152.5 million -- the third-biggest opening of all time -- last weekend, and will likely pull in $60 million this weekend. It's playing at just as many locations, 4,137, as it did last weekend.
The previous box-office champ for the month of March, "Alice in Wonderland," opened to $116 million in 2010. It dropped by 46 percent, to $62 million, in its second week of release.
If "Hunger Games" drops by the same amount, it will gross more than $80 million.
"Wrath of the Titans" is a follow-up to the 2010 "Clash of the Titans." That movie opened to $61.2 million in April 2010. The PG-13 sequel, like the original, stars Sam Worthington as Perseus, Liam Neeson as Zeus and Ralph Fiennes as Hades.
Warner Bros. and Legendary made "Wrath" for about $150 million -- $25 million more than the original. But that movie opened against "The Last Song" and "Tyler Perry's Why Did I Get Married Too?" Neither of those movies competed for the "Clash of the Titans" audience.
"The Hunger Games," by contrast, is drawing a significant number of male moviegoers -- and that's clearly "Wrath's" audience.
According to the audience research firm NRG, 81 percent of moviegoers are aware of "Wrath," but 85 percent of males younger than 25 are aware of it and 90 percent of those 25 and older are aware of it. The corresponding numbers for women are 72 percent and 70 percent.
Critics don't love it. Movie Review Intelligence gives the film a moderate 53 percent, while Rotten Tomatoes gives it a shabby 27. Metacritic is between the two, with a 37 percent.
Jonathan Liebesman directed the swords-and-sandals epic, which opens at 3,545 locations.
"Mirror Mirror," meanwhile, is the first of two Snow White movies coming out this year. Universal will open "Snow White and the Huntsman" on June 1.
This one, from Relativity Media, is a PG fantasy squarely targeted at families, more specifically at young girls and their mothers.
The company expects "Mirror Mirror" will gross somewhere in the low $20 million range -- in line with outside box-office watchers.
"Mirror Mirror" is tracking best among women and girls: While only 19 percent of men younger than 25 and 26 percent of those 25 and older say they have "definite" interest in seeing the film, 39 percent of younger women and 48 percent of older ones reported such interest.
Critics like it better than "Wrath of the Titans." Movie Review Intelligence gives the movie, which Tarsem Singh directed, a 55.7, Rotten Tomatoes gives it a 54 and Metacritic rates it a 47. It opens at 3,603 locations.
The Weinstein Co. is opening "Bully" in five theaters in New York and Los Angeles.
The Weinsteins got a bucket of press after the MPAA gave the documentary an R rating, and its appeals board narrowly upheld the rating. The Weinsteins, along with more than 20 members of Congress and celebrities including Meryl Streep and Ellen DeGeneres have criticized the rating.
Ultimately, the Weinsteins chose to release the movie without a rating.