Jeffrey Katzenberg will receive CinemaCon's "Pioneer of the Year" award at next year's trade show.
The Will Rogers Motion Picture Pioneers Foundation will present the bauble to the DreamWorks Animation SKG chief in recognition of his charitable efforts.
Katzenberg will be honored on April 25, 2012 at the annual gathering of cinema owners and operators, at Caesars Palace in Las Vegas.
This isn't the first time that Katzenberg has been honored for his philanthropic work. He received the Humanity Award from the USC Shoah Institute and serves as chairman of the Motion Picture and Television Fund Foundation.
Past "Pioneer of the Year" honorees include Cecil B. DeMille, Jack Warner, Darryl F. Zanuck, Frank G. Mancuso, Jack Valenti, Terry Semel, Sumner Redstone, Sherry Lansing, Alan Horn, Jeff Blake, Mike Campbell, Marc Shmuger, David Linde, Rob Moore and in 2011, Dick Cook.
Proceeds from the event go to the Motion Picture Pioneers Assistance Fund, an industry charity that helps movie industry veterans who are encountering an illness, injury or life-changing event.