Jim Fredrick is leaving the Sony label after overseeing campaigns for “Dear John” and “Obsessed”
Jim Fredrick, Screen Gems executive vice president of marketing, is leaving the Sony Pictures label after a year and a half, according to an individual with knowledge of the situation.
The parting is being labeled “amicable,” with Fredrick praised for his work overseeing the campaign of such hits as “Obsessed” and “Dear John,” the latter of which was the highest-grossing opening ($30.4 million) and best-performing film ($80 million) in the label’s history.
He joined Screen Gems from Warner Bros. in December 2008.
There’s no word on Fredrick’s plans following his departure on Friday. Screen Gems is expected to name his successor early next week.
At Screen Gems, Fredrick also oversaw the marketing on “Death at a Funeral” and “Legion,” both of which performed solidly at the box office.
At Warner Bros. he worked on a diverse slate of projects including the “Harry Potter” franchise and “Million Dollar Baby.” At the time of his defection to Sony, Fredrick’s hire and his extensive marketing experience was widely viewed as an important "get" for the label.
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