“Oogieloves in the Big Balloon Adventure” — the movie that a week ago posted the worst box office opening ever — has broken the record for the biggest second-week drop.
The toddler-targeting film from Kenn Viselman Presents was in 281 theaters over the weekend and took in $43,854, a $156 per-screen average. That gross represents a 90 percent drop from the $448,000 it took in over its debut on Labor Day weekend, when it set a new standard for futility with its $207 per screen average.
That second week drop is bigger than the tumble taken by the musical drama “Undiscovered" in 2006. "Undiscovered" fell off 86 percent when it took in $91,748 in its second weekend after opening with $676,048 on Aug. 26, according to Box Office Mojo.
For “Oogieloves,” which features colorful giant puppets and live-action, there was a bit of good news. It has crossed the $1 million mark, with an overall gross of $1,029,050.
Viselman, known for bringing “The Teletubbies” and “Thomas the Tank Engine” to American television, said after the opening weekend that the notoriety from the worst-ever box office debut could actually help it on DVD and video on demand.
Safe to say that theory isn't extending to its theatrical run.