Paramount has extended the theatrical run of its IMAX re-release of “Indiana Jones & the Raiders of the Lost Ark,” the studio announced on Friday.
The studio opened the re-mastered classic for a one-week engagement Sept. 7, and the film went on to have the biggest per-screen average at the box office last weekend.
Now the film will continue to play this weekend and perhaps beyond, adding to its $2.4 million in grosses.
A box set of the Indy movies, “Indiana Jones: The Complete Adventures,” goes on sale Sept. 18. Leaving the movie in theaters offers the studio a chance to sell more tickets at the box office and sustain momentum for the Blu-ray compendium.
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Produced by George Lucas and directed by Steven Spielberg, "Raiders" is the first of four "Indiana Jones" movies.
"The re-mastering efforts by Steven, George and their team were incredible and the movie’s hugely successful run in Imax last week was a sure sign that audiences were excited to see the film again on the big screen," Rob Moore, vice chairman of Paramount, said in a statement. "We are thrilled that audiences will have that chance again as part of this extended theatrical run."
