Despite a per-screen average of well under $10,000 at 10 locations, distributor ARC Entertainment is declaring the film's opening “strong”
Sarah Palin documentary "The Undefeated" got off to a soft start in a lightly promoted 10-theater box-office debut this weekend, grossing somewhere between $65,000-$75,000, according to estimates confirmed by distributor ARC Entertainment.
Still, ARC Entertainment isn't admitting defeat, declaring the film's limited opening "strong" while pointing to several sold-out performances.
"We are extremely pleased with the audience reaction, which has been over-the-top enthusiastic and very passionate, including standing ovations at most screenings," said ARC CEO Trevor Drinkwater. "“We expect word-of-mouth to keep ticket sales strong and we will definitely expand the film to a wider national audience. With merely three weeks of preparation and a virtually non-existent traditional advertising spend, the film did exceptionally well.”
Written and directed by conservative filmmaker Stephen Bannon, and featuring commentary from the right-wing gliterati, the film details Palin's rise from simple hockey mom to defeated vice presidential candidate and mid-term gubernatorial dropout. The narrative, of course, tells the story in the happy way the "mainstream media" purportedly refuses to.
"The demographic is clearly the Heartland," Drinkwater told TheWrap, refering to a list of opening locations that includes Atlanta, Dallas, Houston, Denver, Phoenix, Orlando, Indianapolis, Kansas City, Oklahoma City and Orange, Calif.