Sony Classics Acquires Spurlock’s ‘Greatest Movie’

With the documentary filmmaker gorging himself on movie product placement instead of Big Macs this time, Sony Classics makes an early Sundance pickup

Morgan Spurlock's "Greatest Movie Ever Sold" has been … sold.

Sony Pictures Classics made an early Sundance acquisition of the documentary, which the excess-minded filmmaker produced entirely with the help of product placement and various other forms of corporate sponsorship.

Sony Classics will release the film in the U.S. and Canada. The movie will premiere at Sundance and debut for North American public consumption in April