"Thor," Marvel's latest entry in its cinematic superhero universe, hammered in $3.25 million in Thursday midnight showings, according to studio estimates.
The well-reviewed comic book adaptation is on pace to open to roughly $70 million for the weekend in 1,800 locations.
Also read: 'Thor' Shoots for $70M+ … and to Sustain the Box Office's Fragile Momentum
That's slightly less thunderous than the $3.7 million "Fast Five" brought in its midnight screenings last week at 1,104 locations. The cars-and-crooks blockbuster ultimately brought in an explosive $86.2 million in its opening frame.
It's also less than the monster $7.5 million "Iron Man 2" brought in during its midnight showings last year — but that Robert Downey Jr. led sequel screened in 2,500 locations.