“The Twilight Saga: Breaking Dawn — Part 1” got off to a stronger start on home entertainment than the last Twilight movie
"The Twilight Saga: Breaking Dawn — Part 1" got off to a stronger start on home entertainment than the last "Twilight" movies, selling 3.2 million DVD and Blu-ray discs over the weekend.
That is 18 percent more than the 2010 "The Twilight Saga: Eclipse" took in its first weekend of home release in December 2010. "Eclipse" sold 2.7 million units its first weekend of release.
The discs went on sale at midnight on Saturday — timing reserved for big titles. Target and Walmart stores each sold exclusive versions of "Breaking Dawn" DVDs and Blu-rays, and held special events just after midnight Saturday morning.
Summit said that film also had approximately 50,000 digital sales, a 47 percent increase over "Eclipse," and approximately 80,000 Video-on-demand transactions, a 142 percent increase over the 2010 movie.
"The Twilight Saga: Breaking Dawn — Part 1" was released in theaters on Nov. 16, 2011 and has grossed more than $700 million worldwide.
The second installment in "Breaking Dawn" — and the final episode of the "Twilight" series — is scheduled for a Nov. 16 theatrical release.