As a reward to its current backers and to spread awareness of its new goal in its final stretch, the “Veronica Mars” movie Kickstarter project released the director’s cut of its launch video on Sunday.
The campaign hopes to hit a new Kickstarter record of 87,143 total backers before the end of the campaign next week. Currently, the campaign has 72,623 backers and has raised $4,779,869.
In addition to the video, series creator Rob Thomas also announced new artwork, which supporters can use on their social media accounts to help raise awareness of the campaign in an effort to reach its final record-breaking goal. The art is available on the project’s official Facebook page.
The goal was reached within 10 hours of the campaign’s launch and broke the crowdsourcing site’s record for the time it took to raise $1 million and then $2 million. It is also the site’s highest minimum goal achieved and its most successful film project campaign.
Last week, Thomas announced that Dohring had officially joined the movie’s cast and that the first draft screenplay for the film was completed.
The movie is slated to go into production this summer for an early-2014 release.
Watch the director’s cut of the launch video below.