The Weinstein Company has created a new division to leverage properties for the video game market. The division, dubbed TWC Games, will develop existing properties for mobile, social and console platforms.
TWC Games has formed a consultancy with Beefy Media, a video game production company, to foster relationships with publishers and create high quality games. Beefy Media President, Adam Boyes, will work closely with Matthew Signer, TWC Vice President, Production and Creative Affairs, to foster strategic partnerships and oversee all production aspects of the games.
“With all of the digital platforms, there are so many opportunities to broaden our audience with compelling, high quality, cost-efficient, video game entertainment,” said Weinstein Company co-chairman Bob Weinstein.