If you thought the first Sarah Palin documentary, "The Undefeated," bombed at the box office, wait until you see what happened to the latest non-fiction film to focus on the conservative gadfly.
"Sarah Palin: You Betcha!", filmmaker Nick Broomfield's unflattering look at the former Alaska governor turned presidential hopeful, grossed only around $7,000 while opening in six locations this weekend. Freestyle Releasing distributed the film.
That shakes out to about $389 per day per theater — meaning that each location averaged less than 40 people each day seeing this movie. That's, like, the popcorn line on Saturday afternoon for box office winner "Dolphin Tale."
With Broomfield's work hardly pro-Palin, the political figure's core followers probably didn't turn out in force to see the movie.
But with her presidential hopes waning in the last few months, perhaps her box office powers are dropping, too.
In July, Arc Entertainment released the pro-candidate-themed "Undefeated" to about $70,000 at 10 locations — a performance that was also pretty bad … but just not that bad.
Meanwhile, early sales of two new books focused on the Palin and her controversial career and life are off to slow starts.
Despite huge publicity, sales for both "The Rogue: Searching for the Real Sarah Palin" by political writer Joe McGinnis, and "Deer in the Headlights: My Life in Sarah Palin's Crosshairs" by former Bristol Palin boyfriend Levi Johnston, failed to climb the charts.