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marketing

Sarah Greenberg Roberts Seeks to Exit Publicity at Weinstein Co (Exclusive) 2 weeks ago

Harvey Weinstein will soon be in the market for a new publicity chief. Sarah Greenberg Roberts, who joined The Weinstein Company less than...

By Sharon Waxman

MT Carney Leaving Disney Marketing Role, Say Sources

January 8, 2012 By Sharon Waxman 19 weeks ago

TheWrap reported previously that Disney had sought to replace the marketing chief; now sources say she is effectively gone

Disney Seeks to Replace Marketing Chief MT Carney (Exclusive)

November 30, 2011 By Sharon Waxman 25 weeks ago

Disney has reached out to two major executives to recruit a replacement, TheWrap has learned

Disney Axes Marvel's Marketing Department

August 23, 2011 By Joshua L. Weinstein 39 weeks ago

Dana Precious, Jeffrey Stewart and Jodi Miller all are out -- one year before Disney releases "The Avengers"

Studio Marketers Target 11% of the Population

April 13, 2011 By Edward Jay Epstein 1 year ago

How Hollywood and its marketing departments read the latest numbers

Weinstein Co. Taps Sarah Greenberg to Head Marketing and Publicity

January 25, 2011 By Brent Lang 1 year ago

Former Lionsgate marketing co-president left the studio was best known for her work on the "Saw" franchise and Tyler Perry movies

Oren Aviv Grilled: 'Harness Technology, Information to Market Movies'

January 11, 2011 By Sharon Waxman 1 year ago

"Marketing is the most dynamic area of the business right now -- it’s where innovation and breakthrough thinking is happening most frequently and to greatest effect"

Sarah Greenberg Stepping Down as Lionsgate's Marketing Co-President

December 6, 2010 By Daniel Frankel 1 year ago

Exclusive: Tim Palen, the other co-president, will take over studio's film marketing division

We Need a 'Producer of Marketing & Distribution'

November 11, 2010 By Jon Reiss 1 year ago

Just as most filmmakers do not make their films on their own, they should not be distributing and marketing those films on their own

Fox News 'Couldn't Resist' Mocking MSNBC's New Ads

October 20, 2010 By Hunter Walker 1 year ago

The network released two promos based on MSNBC's "Lean Forward" ad campaign

Disney Kicks Off '10-Week Global Countdown' for 'Tron: Legacy'

October 11, 2010 By Dylan Stableford 1 year ago

Massive marketing push for 3-D film the studio hopes is the next "Avatar"

MSNBC Embraces Liberal Identity With New 'Lean Forward' Brand Campaign

October 5, 2010 By Hunter Walker 1 year ago

The cable network's new ads include subtle imagery designed to emphasize its progressive slant

ABC Marketing Co-Head Mike Benson Steps Down

September 10, 2010 By Hunter Walker 1 year ago

Newly arrived ABC Entertainment president Paul Lee shakes up his marketing team

What Poker Can Teach Us About ‘Scott Pilgrim’

August 17, 2010 By Michael Lee 1 year ago

The movie and entertainment business has always been a gamble. Here are some rules of the game

Former Mars Marketing Exec Joins NBCU as 'CMO in Residence'

July 19, 2010 By John Consoli 1 year ago

Michelle Kessler joins Integrated Sales Marketing team in a short-term rotating position to marketing programs for NBCU clients

Mauricio Vitale Gets Top Marketing Job at Oprah's TV Network

July 15, 2010 By Hunter Walker 1 year ago

Discovery Communications exec tapped to be OWN's senior vice president of marketing

Tom & Tom and the (Auto)biography of 'Knight and Day'

July 8, 2010 By Peter McAlevey 1 year ago

Marketing chief Tony Sella really isn't to blame for the movie's flopping; look a little higher up the executive ladder at Fox

PromaxBDA Honors Young Talent With Ron Scalera Award

June 16, 2010 By Wrap Staff 1 year ago

Prize is named after CBS' veteran marketing/promo executive, who died in April

'Inception': The Selling of a Brainy Blockbuster

June 14, 2010 By Brent Lang 1 year ago

Warner Bros. is relying on money shots and viral ads to woo audiences weary of brain-dead blockbusters

'Glee' vs. 'True Blood': It's Amazing What Clever Marketing and Promotion Can Accomplish

June 14, 2010 By Adam Wright 1 year ago

Social networking, tie-in merchandise are key to success of TV shows today

Jimmy Dean, Country Music Singer and Breakfast Sausage King, Dead at 81

June 14, 2010 By Dylan Stableford 1 year ago

Hall-of-famer had a lucrative second career marketing meat brand

McDonald's Recalls 12 Million 'Shrek Glasses'

June 4, 2010 By Dylan Stableford 1 year ago

Collectables found to be tainted with cadmium

Fox 'Bones' Up on Interactive Viral Promotion (video)

May 6, 2010 By Josef Adalian 2 years ago

Now you can "Choose Your Own 'Bones'-venture"

Carney to Run Disney Marketing (Updated)

April 20, 2010 By Sharon Waxman 2 years ago

After five months, Rich Ross finally fills key vacancy with a Hollywood outsider

I Wouldn't Be So Paranoid If Sony Weren't Watching Me

April 19, 2010 By Josh Dickey 2 years ago

How did Sony know I stopped by their booth at NAB?

C'mon Get Viral: ABC's MoJoe-riffic 'Happy Town' Stunt

April 15, 2010 By Josef Adalian 2 years ago

Don't worry: Your friendly TV blogger is safe and sound

Jane Lynch's 'Vogue': Marketing Masterstroke (video)

April 13, 2010 By Josef Adalian 2 years ago

Why Fox's sponsored on-air plug for next week's "Glee" was so genius