R. Eric Lieb Explains Transmedia at TheGrill@Tribeca 2011 (Video) 2 years ago
R. Eric Lieb talked about the difference between developing existing properties for additional platforms and developing properties for many...
By Wrap Staff
TheGrill@Tribeca: The benefits of working across different media channels to create a broader, unified experience
Big-budget zombie movie gets so lost in its global scale that it doesn't give us a flesh-and-blood hero who makes it all matter, despite Brad Pitt's best efforts