Risk-takers not afraid of going against the status quo
Earlier this year, while looking at Atlantic Magazine's list of Brave Thinkers across various industries, I started to wonder who are of this ilk in our sector of so-called Independent Film.
What is it to be "brave"? To me, bravery requires risk, going against the status quo, being willing to do or say what few others have done. Bravery is not a one time act but a consistent practice. Most importantly, bravery is not about self interest; bravery involves the individual acting for the community. It is both the step forward and the hand that is extended.
Frankly though, I think anyone that commits to creating film, particularly independent film, and specifically artist driven truly free film, is truly brave … or at least, insane. It is a hard road out there and growing more difficult by the day.
All filmmakers getting their work made, screened and distributed deserve recognition, support, and something more significant than a good pat on the back from the rest of us. As great their work is both creatively and in terms of the infrastructure, it's easy to lose sight of how fragile all this is. Our ability to create and screen innovative and diverse work is consistently under threat.
I know there are those whom I've forgotten that deserve to be included here. This list, although it includes many artists, is about those who are working and striving to carve a new paradigm, to make the future safe for innovative and diverse work, to build an artist-centric content economy.
These Brave Thinkers lead equally with their ideas, actions, and generosity. They set examples for all of us and raise the bar. These are indie films true new leaders, and for those that think they are in power, those that are just starting out, or those that want to find a new angle on industry you work in, you should make sure you meet these folks in the coming year, because they are redefining the way we fund, develop, create, define, discover, promote, participate, curate, and appreciate that thing we still call cinema.
- Franny Armstong — After making "The Age of Stupid" via crowdsourcing funds, Franny also looked to the audience to help distribute her film, creating IndieScreenings.net and offering it up to other filmmakers (see The Yes Men below). By relying fulling on her audience from finance to distribution, Franny was able to get the film she wanted not just made, but seen, and show the rest of us to stop thinking the old way, and instead of putting faith in the gatekeepers, put your trust in the fans.
- Steven Beer — "A Decade of Filmmaker Empowerment Is Coming." Steven has always been on the tip of digital rights question, aiding many, including myself, on what really should be the artist's perspective. Yet it remains exceedingly rare that individuals, let alone attorneys, take a public stand towards artist rights — as the money is often on the other side.
- Biracy & David Geertz — Biracy, helmed by Geertz, has the potential to transform film financing and promotion. Utilizing a referral system to reward a film's champions, they might have found a model that could generate new audiences and new revenue.
- Peter Broderick — Peter was the first person to articulate the hybrid distribution plan. He coined the term, I believe. He has been tireless in his pursuit of the new model and generous with his time and vision. His distribution newsletter is a must have for all truly free filmmakers and his oldway/newway chart a true thing of beauty.
- Tze Chun & Mynette Louie — Last year, the director and producer of "Children of Invention" decided that they weren't going to wait around for some distributor to sweep them off their feet. They left Sundance with plans to adopt a hybrid plan and started selling their DVD off their website. They have earned more money embracing this new practice than what they could have hoped from an old way deal. As much as I had hoped that others would recognize the days of golden riches were long gone, Tze & Mynette were the only Sundance filmmakers brave enough to adopt this strategy from the start.
- Arin Crumley — Having raised the bar together with Susan Buice in terms of extending the reach of creative work into symbiotic marketing with "Four Eyed Monsters," along with helping in the design of new tech tools for filmmakers (FEM was encouraging fans to "Demand It" long before Paranormal Activity), co-founding "From Here to Awesome," Arin launched OpenIndie together with Kieran Masterson this year to help empower filmmakers in the coming months.
- IndieGoGo & Slava Rubin — There are many web 2.0 sites that build communities, many that promote indie films, many that crowd source funds, but Slava & IndieGoGo are doing it all, with an infectious and boundless enthusiasm, championing work and individuals, giving their all to find a new paradigm, and they might just do it.
- Jamie King — The experience of giving away his film "Steal This Film" led Jamie to help build VODO — an online mechanism initially built to help artists retrieve VOluntary DOnations for their work but has since evolved to a service that helps filmakers distrubute free-to-share films through P2P sites & services, building on this with various experimental business models. Such practices aren't for everyone, but they are definitely for some — VODO has had over 250,000 viewers for each of its first three releases in 2009 — and the road is being paved by Jamie's efforts.
- Scott Kirsner — Scott's book "Friends, Fans, & Followers" covered the work of 15 artists of different disciplines and how each have utilized their audience to gain greater independence and freedom. Through his website CinemaTech, Scott has been covering and questioning the industry as it evolves from a limited supply impulse buy leisure buy economy to an ubiquitous supply artistcentric choice-based infrastructure like nobody else. His "Conversation" forum brought together the tech, entertainment, & social media fields in an unprecedented way.
- Pericles Lewnes — As a filmmaker with a prize winning but underscreened film ("Loop"), Peri recoginized the struggle of indie filmmaking in this day and age. But instead of just complaining about it like most of us, Peri did something about it. He built bridges and alliances and made a makeshift screening circuit in his hometown of Annapolis, MD, founding The Pretentious Film Society. Taking indie film to the bars with a traveling projector and sound system, Peri has started pulling in the crowds and getting money back to the filmmakers. A new exhibition circuit is getting built brick by brick, the web is expanding into a net, from a hub spokes emmenate until we have wheels within wheels within wheels. Peri's certainly not the only one doing it, but he brings an energy and passion we all need.
- Corey McAbee — It's not enough to be a talented or innovative filmmaker these days. You must use the tools for entrepreneuarial activity that are available and you have to do it with flair. We can all learn from Corey. His films, his music, his live shows, his web stuff — it all rocks and deserves our following and adoption.
- Scott Macauley — Some producers (like yours truly) write to spread the gospel, happy just to get the word out, not being the most graceful of pen. Scott however has been doing it with verve, invention, wit and style for so long now, most people take his way wit words as a given. Not only is it a pleasure to read, the FilmmakerMagazineBlog is the center of true indie thought and appreciation. It's up to the minute, devoid of gossip, deep into ideas, and is generally a total blast. And the magazine is no slouch either. And nor are his films. Can we clone the man?
- Brian Newman — After leaving Tribeca this year, Brian has showed no signs of slowing down, popping up at various conferences like PttP and the Flyaway Film Fest to issue missives & lectures helping to articulate both the problems facing indies these days along with starting to define how we will find our way out. Look to Brian to be doing something smart & exciting in the media world in 2010; somewhere someone smart should find a way to put this man to work shortly, but here's hoping he does it on his own so we can all benefit from his innovative ideas.
- Nina Paley — In addition to successively adopting an "audience distribution" model for her film "Sita Sings the Blues," Nina has been incredibly vocal about her experiences in the world of "free," helping to forge a path and greater understanding for other filmmakers. And now her film is getting traditional distribution at the IFC Center in NYC (and our whole family, including the 9-year-old spawn, dug it!)
- Jon Reiss — After adopting the DIY approach for his film Bomb It, Jon chose to share the lessons he's learned in ever increasing ways, from his blog (and this one), to articles for Filmmaker Mag, to finally to the must-have artist-centric distribution book "Think Outside the Box Office." Anyone considering creating a truly free film, this book is mandatory reading first. (Full disclosure: I penned an intro to Jon's book.)
- Mark Rosenberg — What does it take to create a new institution these days? Evidently quite a bit, because I can only think of one in the film space and that's Rooftop Films. Mark curates and organizes with a great team of folks, who together have brought new audiences new films in new venues. N.Y. is incredibly fortunate to be the recipient of Rooftop's work, but here's hoping that Mark's vision spreads to other cities this coming year.
- Liz Rosenthal — There is no better place to get the skinny on what the future for film, indie film, truly free film, artist-centric film, and any other form of media creation than London's Power to the Pixel. Liz founded it and has catapulted what might once have been fringe truly into the mainstream. Expanding beyond a simple conference into a year round forum for future forward media thought, PttP brainstorms, curates, and leads the way in transmedia creation, curation, & distribution. (Full disclosure: I was PttP keynote speaker this year.)
- Lance Weiler — In addition to being a major force in both Transmedia thought, DIY distribution, and informative curatorial,with his role in Power to the Pixel, From Here to Awesome, DIY Days, & Radar web show but his generous "Open Source" attitude is captured by the Workbook Project, perhaps the most indispensable website for the TFFilmmaker. He (along with Scott Kirsner) provides a great overview of the year in tech & entertainment on TWP podcast here. It's going to be in exciting 2010 when we get to see him apply his knowledge to his next project (winner of Rotterdam Cinemart 2009 prize and now a participant in the 2010 Sundance screenwriters' lab). (Full disclosure: This is that has signed on to produce Lance's transmedia feature H.I.M.)
- Thomas Woodrow — As a producer, Thomas has embraced the reality of the marketplace and is not letting it stand in his way. There is perhaps no other producer out there who has so fully accepted the call that indie film producing nowadays also means indie film distribution. He's laying out his plan to distribute "Bass Ackwards" immediately after its Sundance premiere through a series of videos online. (Full disclosure: I am mentoring Thomas vis the Sundance Creative Producing Lab.)
- TopSpin Media — As their website explains: "Topspin is a technology platform for direct-to-fan maketing, management and distribution." They are also the tech behind Corey McAbee's activities and hopefully a whole lot of other filmmakers in the years behind. Founded by ProTools' creator, Peter Gotcher, and Shamal Raasinghe, TopSpin has the potential to usher in the Age of Empowerment for the artist/creator class. Today it is primarily a tool for musicians, but expect it to migrate into filmdom fully pretty damn soon.
- The Yes Men – The Emma Goldman ("If I can't dance, I don't want to be part of your revolution") TFF 2009 Award winners for keeping both politics and film marketing fun, these pranksters hit all the fests, winning awards, and using it to launch their own distribution of "The Yes Men Fix the World." Bravery's always been their middle name, but they are among the first of rising tide of filmmakers willing to take for full responsibility for their film.
Who did I forget? I know this list is very U.S.-centric, but I look forward to learning more of what is going on elsewhere in the days to come. Who will be our Brave Thinkers for next year (if I can muster the energy to do this for another year, that is)?
What can you learn from these folks? May I humbly suggest that at the very least, you do whatever you can to find, follow, and converse with these folks in 2010. The more we learn from them, the better off this film industry will be, and, hey: it may turn out to be a good new year after all