We're All Worker Ants in Facebook's Ad Scheme

May, 25, 2012 2:00 pm | Comments On #advertising, Facebook, Mark Zuckerberg, Media, Social Network

The brilliance of Facebook is its ability to beguile its 900 million-odd users into building digital heaps. Some of them are called “fan pages” and are devoted to celebrities, TV programs, political causes, commercial products, and so on. (Brands do this as well, but that’s another column.) 

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While people may believe this merely builds a social network containing real-world friends and virtual like-minded ones, we’re actually just worker ants in Facebook’s ingenious business model, clicking and getting friends to click “like” buttons on these and other pages.

A page created by an Angelina Jolie fan, for example, has some 2.1...

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How the Pirates of the Internet Are Killing Hollywood's Golden Goose

January, 19, 2012 9:45 pm | Comments On #CHris Dodd, internet, Movies, piracy, sopa

Now we learn why Christopher Dodd, the retired Senator from Connecticut, is receiving over $1.5 million a year to head the Motion Picture Association of America.

The MPAA, the trade organization for the Hollywood studios, is financed by Warner Bros., Fox, Universal, Disney, Sony and Paramount. Each provides about $10 million per year. Aside from efforts to suppress digital piracy, it lobbies Congress and regulatory agencies.

Its crucial job here is to protect the Big Six’s crown jewels: their intellectual properties. Without their libraries of movies, animated shorts and TV series, they couldn’t survive.

Also read:...

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The Enduring Lessons of 'Tinker, Tailor, Soldier, Spy'

January, 12, 2012 10:31 am | Comments On #Cold War, iran, John Le Carre, Movies, Tinker Tailor Soldier Spy

Whether or not it wins an Oscar, the movie adaptation of John Le Carre's 1974 novel "Tinker, Tailor, Soldier, Spy" demonstrates the power of the classic spy story about the struggle of a fallen intelligence officer to uncover a high-level mole.

The obstacle to finding the mole is the intelligence service itself, which attempts to rid itself of the mole hunter. It doesn't want to admit that it has been gulled—a story that's all too rooted in reality.

Consider, for example, the findings of an internal CIA investigation in 1995. After the Soviet Union collapsed, the CIA's inspector general examined how in the late 1980s and early 1990s the CIA had incorporated Russian disinformation into its own reporting.

He discovered that over those years the KGB had dispatched at least a half-...

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Why Financiers -- Not Commies -- Are the New Movie Villains

October, 12, 2011 3:10 pm | Comments On #Movies

It is hardly surprising that pop culture protesters in zombie-masks are now intent on occupying Wall Street.

For the past decade, Hollywood has been casting financiers as the villains of society. In the multiplexes, businessmen have even replaced terrorists as villains. In the Warner Bros. political thriller, “Syriana,” for example, the villain is not al Qaeda, an enemy state, the Mafia, or even a psychotic serial killer.

Rather, it’s the big oil companies who manipulate terrorism, wars and...

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Netflix's Content Gap: Will Subscribers Wait 8 Years to Stream Movies?

September, 08, 2011 1:51 pm | Comments On #Movies, Netflix, Starz, streaming

As I predicted in TheWrap, Netflix has hit a brick wall with its expiring contract with John Malone’s Starz: On Sept. 2, Starz announced it would not renew it.  

Through the deal, Netflix had sub-licensed electronic transmission rights of Disney and Sony that Starz had itself licensed in its output deals for its pay-TV channel. This deal allowed Netflix to stream a large number of newer movies to its subscribers.  

Netflix got these sub-rights for the bargain-basement price of $30 million per year, because in 2008 when Starz made the deal, streaming was a new technology of such little monetary value...

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How Hollywood Cheapened Its Product

June, 14, 2011 7:10 pm | Comments On #Blockbuster, DVD, Movies, Netflix, Redbox, rentals, revenue sharing, sumner redstone

In 1997, Sumner Redstone warned Hollywood studios that the video store business was going into the toilet if it didn't get some help. His company, Viacom, then not only owned Paramount, but Blockbuster Entertainment as well. Rentals from Blockbuster's 6,000 stores put $3.9 billion dollars in the six major studios' pockets, and he argued that studios “can't live without a video rental business. We are your profit."

As a result, the studios agreed to share the cost of stocking Blockbuster's stores in return for a share of its rental revenues.

He won that battle, but lost the war.

Thirteen years later, two-thirds of America's video stores have closed and Blockbuster has gone bust. In April 2011, Dish Network bought it out of a bankruptcy auction with plans to convert what remains of its rental store business to streaming a...

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Hollywood Is Slitting Its Own Throat With DirecTV's Premium VOD

April, 19, 2011 1:34 pm | Comments On #DirecTV, Television, Video on Demand

Since Hollywood is now run by former television executives, it is hardly surprising that the studios are about to carve out for themselves a new video-on-demand window from what had been the exclusive realm of the movie theaters.

Called “Home Premiere,” and costing $30 a movie, beginning Thursday it will beam into couch potatoes’ homes a movie in high-definition just eight weeks after it opens in the multiplexes. This will allow the home audience to see a movie in the comfort of their home months before it is available in the video stores, vending machines or at Netflix.

Also read: ...

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Studio Marketers Target 11% of the Population

April, 13, 2011 4:39 pm | Comments On #box office, frequent moviegoers, marketing, Movies, MPAA

The latest market research by the MPAA carries a clear message to the marketing arms of the studio: Target the young.

This is important to what we see because the six major studios rarely, if ever, greenlight a project unless it is certified as “marketable” in America. What makes a movie “marketable” is that the marketing arm finds that it contains the action, stars, visual effects or other elements that it needs to put in 30-second television ads to activate millions of people on a particular weekend to go to the opening of a movie at thousands of screens across the country.

This operation is extremely costly. The average ad budget was $32 million for wide-released movie in 2010. But even with such huge budgets, given the cost of TV advertising, studios usually can only afford seven times coverage, which means hitting the same television...

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Netflix About to Hit a Brick Wall With the Studios

March, 14, 2011 8:19 pm | Comments On #Licensing, Movies, Netflix, Networks, Starz, streaming, studios

In the past three years, Netflix has been merrily speeding ahead on the streaming highway.

It has induced a large portion of its 20 million mail-in subscribers to watch movies that are electronically transmitted, or “streamed,” to their television sets, computers, or mobile gadget. Perhaps 5 million or more of its monthly subscribers are now using the streaming service instead of getting their DVDs in the mail.

In the process, Netflix saves hugely in its postage and handling charges.    

While Netflix’s conversion of a mass audience to a geek technology in such a short time period is no doubt a phenomenal achievement, it is now heading straight toward a brick wall. Its crucial 3-year licensing contracts for the electronic transmission of both movies and TV programs will begin expiring in just 7 months. When Netflix had made...

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Scoop: The Comeback of MGM and James Bond

March, 09, 2011 7:10 pm | Comments On #MGM, Movies

Can a zombie studio such as MGM be brought back to life? The answer is yes if Wall Street is willing to provide fresh money.

MGM, which only emerged from bankruptcy on Dec. 20, is now scheduling a new installment in its James Bond franchise for November 2012. Its newly appointed co-CEOs, Gary Barber and Roger Birnbaum, who also own Spyglass Entertainment (which, with a deal with Fox, competes with MGM), already have made a deal with Sony to distribute -- and put up half the financing for Bond 23.

Raising the balance of the money is no problem because after a NewYork bankruptcy court wiped out all of MGM’s nearly $4 billion in debt, JPMorgan Chase stepped in and arranged for a fee a new $500-million line of credit for MGM. The bank can well afford to do so because it earned over $100 million in the fees it charged other banks for placing the earlier $3.7...

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Edward Jay Epstein studied government and received a Ph.D from Harvard in 1973. His master's thesis on the search for political truth ("Inquest: The Warren Commission and the Establishment of Truth" and doctoral dissertation ("News From Nowhere") were both published as books. He has now written 15 books, including "The Big Picture" and "The Hollywood Economist" about the money considerations behind the movie business.

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