Movie Marketing, Especially on TV, Needs to Evolve
February, 03, 2013 12:42 pm | Comments On #Movies, TelevisionWhen you do research and try to figure out why people came to a movie, the main source of information is always television
No one argues the reach broadcast networks and cable television stations possess when it comes to potential moviegoers. It is the single most effective way to quickly market films to the new audiences that the studios need to create. However, economically speaking, knowing the main source/cause of a problem -- audience creation in this case-- says nothing about how it should be fixed or whether you should use your valuable resources to fix it in the first place.
In 2002, heart disease was the leading cause of death in the United States. There were 202 deaths per 100,000 Americans. Cancer, stroke, chronic lower respiratory disease, and general accidents rounded out the top five. So, which one should we devote most of our resources to?
Answer:...
Read More'Skyfall' Takes Product Placement to Next Level with Heineken
November, 05, 2012 12:54 pm | Comments On #box office, james bond, Movies, SkyfallThe largest barrier for any major motion picture is the upfront marketing and advertising costs. No shit. The issue continues to be the exponential growth in this area of the entertainment business. Jesus Christ, one of these again. Let me make my point.
I recently went to see "Seven Psychopaths" -- an awful movie, I don’t recommend
unless you’re stoned -- and came across a quick clip about the much more promising "Skyfall," the upcoming Bond movie starring Daniel Craig. He is involved in a new marketing campaign with Heineken to help promote the movie.
Product placement is nothing new. Companies always try -- and do -- buy influence with the hopes of increased sales from celebrity endorsements or the quick glance of their brand in a blockbuster hit. But this is the first I am hearing of a company carrying out a portion of the...
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Description
Frank Conlon is a recent graduate of the University of Rochester and currently works for Citigroup as an associate. His areas of expertise include economics and marketing, focusing on alternative strategies in the entertainment business. For a time he worked with Michael Rizzo in the Department of Economics as an assistant advising students on lecture material. He currently
lives in New York and writes for Assistant Den at frankconlon.blogspot.com.
