In a world of sound bites and quick sells, a unique movie poster makes you stop and look twice. From E.T. cycling to the moon to Jaws thrashing out of the water, a great poster can capture the imagination and create a Hollywood icon.

So why do so many of them look the same?

Although movie studios typically drop $100,000 per poster, they often fall prey to formulas and “I’ll have what she’s having” designs. Keep an eye out for these trends next time you hit the multiplex.

Dynamic Duo: Blue and Orange

When it comes to movie posters, there’s no question which colors rule. Blue and orange. As Jason LeDuc’s infographic shows, the color combo is a marketing hit. Watch out -- once you start noticing it, you’ll see it everywhere.

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