When I went to see "The Avengers" the very day it was released, I texted a friend in San Francisco. It seems kind of unfair, I said, that because of the 12-hour time difference, I get to see "The Avengers before you do.

Turns out I was a week off. "The Avengers" actually released in 39 countries around the world, including India, a week before it opens in America.

Once, we waited patiently in India for the latest Hollywood releases to trickle their way over. That's no longer true for the big popcorn and cola blockbusters like "The Avengers." Perhaps the studios want to get in on the action before...