Originally scheduled for release on April 19, "Jobs" will now open against Universal's "Kick-Ass 2," Relativity's "Paranoia" and the Weinstein Company's historical drama "The Butler." Also opening in limited release that day are four fellow Sundance entries — IFC's "Ain't Them Bodies Saints," Magnolia's "Prince Avalanche," Sony Classics' "Austenland" and Radius-TWC's documentary "Cutie and the Boxer."
Joshua Michael Stern ("Swing Vote") directed "Jobs," which follows the co-founder of Apple from his early years as a wayward hippie to eventually becoming one of the most revered creative entrepreneurs of our time.
Five Star Institute's Mark Hulme financed and produced the movie, which Open Road acquired in a service release deal prior to this year's Sundance Film Festival, where "Jobs" was the closing night film. Both sides decided to wait and create proper buzz before releasing "Jobs" rather than rush the movie out so soon after Sundance.
By opening after most summer blockbusters (Sony's "Elysium" is the last major title on Aug. 9) rather than mid-April, "Jobs" now stands a better chance to succeed and distinguish itself in the marketplace.