Biggest Sundance Deal Yet: Weinstein Co. & Ron Burkle Acquire 'My Idiot Brother'

Biggest Sundance Deal Yet: Weinstein Co. & Ron Burkle Acquire 'My Idiot Brother'

Published: January 23, 2011 @ 6:23 pm
Print this page
By Sharon Waxman

The Weinstein Company has partnered with Ron Burkle to acquire the Paul Rudd comedy "My Idiot Brother," a Weinstein executive confirmed.

The deal entailed a $6 million acquisition price for release rights in the U.S. plus key foreign territories.

Weinstein also had to commit to a $15 million prints-and-advertising spend for the comedy, which is due out this summer.

The movie has garnered a tepid industry response (The Hollywood Reporter called "no worse than Rudd's latest vehicle, How Do You Know, but it's yet another leading role that fails to live up to Rudd's talent"), but fan sites critics embraced it. (Said one: "Though the narrative be somewhat aimless, it’s final destination is heartfelt and honest to a fault.")

The movie also stars Elizabeth Banks, Emily Mortimer and Steve Coogan.

The movie, directed by Jesse Peretz, stars Paul Rudd as Ned, a perennial loser who turns to his family for help. He is passed from sister to sister, but his chaotic conduct brings the family to the cusp of collapse.

Read more: Deals Galore: 'Idiot Brother' to Weinstein for $6 M, 'Like Crazy' to Paramount for $4 M

Tags: films, Movies, My Idiot Brother, news, Paul Rudd, Ron Burkle, Sundance, Weinstein
Sign Up For First Take

Get Our Daily Email, and Receive Invitations to Our Screenings Series

Start your day with all of the news worth knowing

What's First Take?

Description

All the latest from the Sundance Film Festival.

Also, check out the photo galleries from our partner:  “A-List Art & Soul Center Sundance presented by Conair”
 

Subscribe to Report From Sundance
Most Popular
Columns
Wrap Tweets