Your intrepid Wrap editor hunted around on the convention floor at ShoWest 2010 in Las Vegas to see if there's any chance in hell the exhibitors will give up their 1000% profit ratio in selling popcorn in favor of healthier, fresh food. Obesity, people!

Michael Lynton, the co-chairman of Sony Pictures Entertainment, boldly suggested this path on Monday. Problem is, he's not in control of the concessions stand.

Here's what people had to say: