New streaming platform allows indies to upload films quickly and keep up to 70 percent of the revenue
Horror thriller "The Perfect House" will be the inaugural film to premiere on FlickLaunch, the first independent-movie distribution platform built on Facebook.
The film, a haunted-house anthology that tells three separate stories using different horror-film techniques, will debut on FlickLaunch on Oct. 1 as a seven-day, $5 rental accessible through its Facebook page.
The debut was announced on Friday by FlickLaunch and by the makers of "The Perfect House," which stars Monique Parent, Felissa Rose and Will Robertson and is directed by Kris Hulbert and Randy Kent.
FlickLaunch was designed to be a simple platform that independent filmmakers can use to upload and stream their films quickly and easily, receiving up to 70 percent of the revenue. The films can be viewed full-screen directly on Facebook, and stopped, paused and resumed within the rental period.
Warner Bros. recently expanded its Facebook-based streaming for major films like "The Dark Knight," "Harry Potter and the Sorceror's Stone" and "Inception," but the FlickLaunch platform was aimed at indie filmmakers looking for alternative distribution avenues.
"Currently, many independent films are not lucky enough to secure distribution from a major distributor and rarely have a meaningful marketing budget to reach a mass audience," said FlickLaunch co-founder and CEO Craig Tanner in a release announcing the debut. "FlickLaunch provides an immediate solution to filmmakers for both of these issues.”
Added co-founder Erik Moore, “In order for a film to be ensured success in this competitive environment, each actor, director, and producer must use their Facebook friends and Twitter followers to drive traffic to their movie. It’s much easier when the movie theater and marketing arm reside on Facebook.”
Prior to the FlickLaunch debut, the cast and crew of "The Perfect House" will take the film on a 30-day tour around the country, which will be documented on its Facebook page and official website.
FlickLaunch has also finished work on an iPad app, and is working on apps for the iPhone and Android.