"Jay-Z’s Budweiser Made in America" will feature performances from Drake, Pearl Jam and Run-DMC
Jay-Z will try to rap his way toward movie gold with an upcoming all-star concert film that will be filmed by "A Beautiful Mind" director Ron Howard.
With an ever-so-subtle nod to product placement, the film will be entitled "Jay-Z’s Budweiser Made in America" and will be produced by Howard's Imagine Entertainment and frequent partner Brian Grazer.
The film will be shot in Philadelphia on Sept. 1 and 2 and boast a line-up that includes Pearl Jam, Run-DMC, Drake, Skrillex, Rick Ross, Miike Snow, Odd Future, and Janelle Monáe.
Though past all-star music invents have produced memorable concert movies like "The Last Waltz" and "Woodstock," Howard portrayed the project as an attempt to shine a light on the current state of American culture, not just as an opportunity to film a series of individual acts.
"This will not be a concert film; it’s a reflection of the fabric of what it means to be Made in America – what the festival represents, why Jay is doing it and how he relates to each artist," Howard said in a statement.
The film will focus on Jay-Z’s efforts to put the event together, and will interweave stories about his own rise to the top of the charts.
Steve Stoute, founder and CEO of Translation will be co-producing alongside Grazer and @radical.media. Jay-Z will take on an executive producer role in the film along with Paul Chibe, Anheuser–Busch’s U.S. marketing vice president. The film will be released next year.