Sierra/Affinity has been tapped by Paramount Pictures to handle its international distribution on films from Michael Bay (below) and Robert Zemeckis, the company announced Friday at the American Film Market.
Sierra/Affinity will license the distribution rights to Paramount's Zemeckis film, “Flight” internationally in select territories. The film was released Friday in North America.
Deals were recently closed on the film in a number of territories including Germany and Switzerland with StudioCanal, and in Spain and Spanish speaking Andorra with Tri Pictures.
Sierra/Affinity will also be representing the rights to Paramount and Michael Bay’s upcoming “Pain and Gain” in Spain and the former Soviet territories, including Russia, Ukraine, Central Asia, the Baltics and Caucasus Region.
The engagement of Sierra/Affinity by Paramount shows the continued importance of the global marketplace to a film’s success and a focus on putting the most appropriate resources in place to maximize returns.
“Having the opportunity to represent films from two of the most respected filmmakers working today is a wonderful opportunity for my colleagues and I at Sierra/Affinity,” said Sierra/Affinity CEO Nick Meyer.
“Pain and Gain” is directed by Michael Bay and stars Mark Wahlberg, Dwayne Johnson, Ed Harris, Anthony Mackie and Tony Shalhoub. Christopher Markus & Stephen McFeely wrote the script for the project based on magazine articles by Pete Collins. The film is being producing by Donald De Line, Michael Bay, and Ian Bryce. Currently in post-production, it will be released in North America by Paramount on April 26, 2013.