It could reach up to 749 million people through Sony's subsidiaries like its Sony Pictures Television networks, its Entertainment network, which includes the Playstation properties, and its array of websites.
The launch event was announced by Jeff Blake, Chairman of Sony Picture Worldwide Marketing and Distribution, and spearheaded by Dwight Caines, President of Worldwide Digital Marketing for Sony Pictures Entertainment.
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“Everyone at Sony felt that this was a fun and unique opportunity to marshal our forces in an unprecedented way and it’s exciting to see the entire group of companies flex its marketing muscle in unison,” Blake said in a statement. “We believe it gives this trailer launch a distinct, compelling, and significant impact with moviegoers around the world.” The third movie in the series, which also stars Josh Brolin, was directed by Barry Sonnenfeld and written by Etan Cohen.
Here's the video: