The R-rated films are off to an impressive start, but will it be enough to topple "Brave"?
It's a very adult weekend at the box office, but based on the impressive midnight grosses for "Magic Mike" and "Ted," moviegoers are in the mood for some R-rated entertainment.
"Ted," the raunchy comedy from "Family Guy" enfant terrible Seth MacFarlane, scored $2.6 million in its late night showings. The Universal film racked up those sizable numbers in 1,090 theaters.
And the midnight crowd was also appreciative of Channing Tatum's bump and grind drama. "Magic Mike" grossed just over $2 million in 1,100 locations.
Though those initial debuts are substantial, most analysts have pegged Pixar's "Brave" to retain its perch atop the box office this weekend with a projected gross of $33 million. They predict "Magic Mike" will dance it's way to $29 million, while "Ted" should draw $26 million.
"Ted" stars Mark Wahlberg and Mila Kunis and centers on a man who still lives with his teddy bear — the major hurdle being the stuff animal has come to life in the form of a foul-mouthed, skirt-chasing critter. Produced at a cost of $50 million, the film was picked up from Media Rights Capital by Universal.
"Magic Mike" is directed by Steven Soderbergh and inspired by Tatum's early days as an exotic dancer. The stripper drama co-stars Alex Pettyfer and Matthew McConaughey and cost $7 million to produce.