Former Disney and Revolution Studios exec Terry Curtin will indeed oversee marketing for Relativity Media in the wake of Peter Adee's departure.
Curtin has been named president, theatrical marketing for Ryan Kavanaugh's company. The news of Adee's departure was first reported by TheWrap last week. Adee will leave the company June 1.
Curtin (pictured with Adee) is a former president of theatrical marketing at the Cimarron Group. Before that, she was head of marketing and distribution at Revolution. She is a former VP field operations and promotions at Twenthieth Century Fox and VP worldwide publicity and promotions at Morgan Creek.
Also read: Peter Adee Leaving Relativity Media; Terry Curtin Likely to Replace
Before Morgan Creek, she was senior VP of worldwide publicity at MGM/UA distribution.
At Disney, she was senior VP of publicity. She also is a former EVP publicity at Universal Pictures.
She is a member of the Academy of Motion Picture Arts and Sciences and a graduate of UCLA.
Here's Relativity's announcement:
Relativity Names Terry Curtin as President, Theatrical Marketing
(Beverly Hills, CA) April 6, 2011 – Ryan Kavanaugh, CEO of Relativity Media, LLC announced today that Terry Curtin, currently the co-president of entertainment at the Cimarron Group, will join the company as President of Theatrical Marketing.
Curtin will oversee all planning, strategy and marketing execution of Relativity’s theatrical releases. In her position as President of Theatrical Marketing, she will directly report to Kavanaugh. Curtin will replace Peter Adee who is presently in the position.
“Curtin’s successes throughout her career, both at studios and creative vendors, speak volumes about the vision with which she leads a marketing campaign. Peter Adee promised to find his perfect replacement and with Terry’s experience in both traditional and digital media, she is just that. We are thrilled for her to drive Relativity’s marketing arm to new milestones of achievement,” says Kavanaugh.
Curtin added, “Ryan Kavanaugh has built Relativity into a company that is innovative and fearless. I am beyond excited to be joining a studio at which the ambitions are big, and the rule book is small. I look forward to partnering with Kyle Davies, and to working with the entire marketing team; all of whom have excellent reputations.”
At Cimarron Group, Curtin’s responsibilities included producing creative advertising elements for feature film and television campaigns, business development, corporate branding, client relations and co-oversight of more than 150 employees. Curtin was also instrumental in launching a strategy division at the agency that provides campaign blueprints, creative positioning, detailed audience analytics and tactical solutions in such areas as creative, digital, media and publicity. While at Cimarron, Curtin contributed to such successful campaigns asTrue Grit, Monsters vs. Aliens, Gran Torino, Snow Flower and the Secret Fan, The CW’s The Vampire Diaries, Invictus, The Fourth Kind, GI Joe and The Twilight Saga (Twilight, New Moon, Eclipse).
Prior to her position at Cimarron, Curtin was CEO/Creative Director of Intralink Film Graphic Design, where she contributed to such campaigns as American Gangster, The Da Vinci Code, The CW’s Gossip Girl, as well as such critically acclaimed projects as The Namesake, Young at Heart and The Kite Runner.
