Robert Carlock and Scott Silveri sold the comedy pitch about an annual football ritual
They last worked together in last year's Columbia Pictures "The Other Guys."
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It's a Ferrell comedy: broad, physical comedy and lots of cameos.
Carlock knows his comedy: He's executive producer of "30 Rock," he wrote for "Joey" and "Friends," and he's a former staff writer for "Saturday Night Live," where he worked with Ferrell.
Silveri is a "Joey" and "Friends" alumnus, as well.