The number of viewers getting their broadcast signals exclusively over the air is up 17.4% to a total of 53.8 million since last year, according to a study released on Monday.
That means that 17.8% of U.S. TV households, or 20.7 million, now rely on over-the-air reception to view broadcast TV signals, said the study by GfK Media.
In addition, 6% of U.S. TV homes, or 6.9 million, have now canceled pay-TV service. The vast majority, or more than 70%, cited cost-cutting as their motivation for pulling the pay-TV plug, while 20% cited the availability of online viewing options, said David Tice, a GfK Media senior vice president, in a blog about the study.
"The real test will be when -- or if -- the...