James Cameron and Fox are in discussions about rereleasing "Avatar," primarily in 3D theaters, in late summer -- and, tantalizingly, with additional scenes that had been left on the cutting-room floor in the rush to ready the epic for its Dec. 18 release.
The impetus for a rerelease is the feeling that, even though "Avatar" is the highest-grossing movie of all time, producers could have raked in even more money had they been able to hold on to the digital and Imax 3D screens that were lost when Disney opened "Alice in Wonderland" in 3D on March 5.
As for how much additional footage Cameron might add to "Avatar," the guessing began early Thursday when Imax CEO Richard Gelfond said during a Gabelli & Co. investor conference in New York that Cameron had about 40 minutes of additional material that didn't make the theatrical cut. He also predicted a rerelease, which he said probably would occur in the fall.
Read more from the Hollywood Reporter.
