Paramount Pictures has decided not to go forward with a plan to expand Peter Jackson's "The Lovely Bones" this Friday wider than the three theaters where it is currently playing.
Instead, the studio is holding its marketing and distribution firepower for Jan. 15, when it will expand the adaptation of the bestselling novel nationwide and aim to attract its most promising audience: young females.
For now, "Bones" will keep playing at the three theaters in Los Angeles and New York City where, thus far, ticket sales have been weak. After debuting Dec. 11 with a modest three-day take of $116,616, receipts dropped 61% this past weekend to $45,097. After 12 days, it has collected just $218,774.
Read more in the Los Angeles Times.
