Vidal Sassoon, a prominent Hollywood hair stylist turned international brand, died of apparent natural causes at his home on Wednesday. He was 84.

Kevin Maiberger, a spokesman for the Los Angeles Police Department, said officers were dispatched around 10:30 a.m. Wednesday to the 15000 block of Mulholland Drive. Family members were present as officers confirmed Sassoon’s death.

The British hair stylist was a Los Angeles institution, working with actors and actresses, aiding filmmakers and opening a series of schools for aspiring stylists.

Sassoon started his career in his native England, opening his first salon in London in 1954. Soon after, he picked up work in the States and became known for such signature geometric styles as Mia Farrow’s cut for the Roman Polanski classic, “Rosemary’s Baby.” 

He opened a salon in New York in 1973 and moved to Los Angeles shortly after that. He never left, opening academies across the globe and eventually devoting his life to philanthropic endeavors. His salons and line of hair care products, featuring the slogan "if you don't look good, we don't look good," made him a household name.

The subject of the 2010 documentary, "Vidal Sassoon: The Movie," and author of three books, Sassoon is survived by his fourth wife, Rhonda, three children.