Director Shane Carruth has decided to take charge on the distribution of his second film, "Upstream Color," which will open in New York at the IFC Center on April 5th.

His company, erbp, will follow theatrical distribution in 20 markets including Los Angeles, San Francisco, Seattle, Boston, Dallas, and Chicago with digital distribution through Cable VOD, iTunes, Amazon, YouTube, Hulu, Xbox, Sony Entertainment Network, VUDU and Netflix, as well as DVD/Blu-ray.

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"As a filmmaker you try to make a compelling case for an audience to stick around minute by minute with what is on the screen,” Carruth said in a statement released on Tuesday. “By also crafting the marketing we’re still doing that, still storytelling, but we’re trying to make a case for an audience to show up. Hopefully for viewers, framing the film this way and staying true to the film’s intent makes it a bit more of an intimate relationship.”

The announcement comes ahead of the indie film's Jan. 21 U.S Dramatic Competition debut at the Sundance Film Festival, where Carruth won the 2004 Grand Jury Prize for his first film, "Primer."

Carruth stars alongside Amy Seimetz in "Upstream Color." The movie's mysterious synopsis reads: "A man and woman are drawn together, entangled in the life cycle of an ageless organism. Identity becomes an illusion as they struggle to assemble the loose fragments of wrecked lives."