MSNBC deleted a tweet accusing the “rightwing” of disliking biracial families after conservatives accused the left-leaning news organization of making wildly unfair generalizations.
“Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family,” MSNBC tweeted Wednesday, referring to an upcoming Super Bowl ad.
Conservatives took offense, and many began tweeting pictures of their multiracial families. “Self-unaware overload,” wrote Twitchy founder Michelle Malkin.
MSNBC quickly backtracked and deleted the offending tweet. The social media account apologized, tweeting that it didn’t reflect the network’s position.
“We are deleting the earlier offensive tweet. It does not reflect msnbc’s position and we apologize,” @msnbc tweeted.
It also tweeted: “Earlier, this account tweeted an offensive line about the new Cheerios ad. We deeply regret it. It does not reflect the position of msnbc.”
“The Cheerios tweet from @msnbc was dumb, offensive and we’ve taken it down,” MSNBC.com Executive Editor Richard Wolffe tweeted in response to the controversy. “That’s not who we are at msnbc.”