The networks are partnering with the online music streaming giant to launch more than 150 custom playlists
Popular music streaming service Spotify has teamed up with Viacom media networks MTV, VH1 and CMT to offer specialized playlists across a number of platforms.
Beginning in August, the media networks will curate Spotify playlists featuring music from their popular series’ such as “Teen Wolf” (MTV), “Love and Hip Hop” (VH1), and “Party Down South” (CMT), as well as televised events such as the “MTV Video Music Awards.”
More than 150 playlists from Viacom’s varied music networks will run simultaneously, with the ability to stream music directly from Spotify when visiting the networks’ respective websites and apps.
“Spotify offers a killer music streaming service,” Van Toffler, president and CEO of Viacom Music Group, said in a press release. “Our brands offer distinctive voices, unique content and the stories behind the music and altogether, it makes for a mighty potent combination for fans.”
“MTV opened up the world of music to me as I was growing up,” Spotify Founder and CEO Daniel Ek said. “Being able to connect a whole new generation to music through streaming on MTV, VH1 and CMT sites and apps will bring an amazing experience to Spotify users.”