Average Movie Ticket Price Falls Below $8

It's getting a tiny bit cheaper to see a film, according to the National Association of Theater Owners

It's getting a little cheaper to go to the movies. 

The average ticket price fell to $7.94 over the third quarter, the National Association of Theater Owners announced on Tuesday. 

That's down from the $8.06 ticket buyers spent on average during the second quarter of this year.

That passed the previous high of $8.01, set in the fourth quarter of 2010. 

The third quarter's slide is possibly attributable to the decline in the number of 3D films released from second-quarter months May and June to July. 

Year to date, the average ticket now stands at $7.96.