The biggest sale at Sundance this year -- "The Way, Way Back" -- began with a promise and ended with a fried egg sandwich.
Producer Kevin J. Walsh, a former assistant to Scott Rudin, told the agents selling his movie that he’d make everyone food if they closed a big deal. But before he could cook, a bidding war broke out that would pit the favored Fox Searchlight against a half-dozen other studios, including Lionsgate, Paramount, Magnolia, FilmDistrict and Open Road.
Fox Searchlight won out and paid one of the highest prices for a Sundance movie in recent years -- $9.75 million -- for the story of an alienated 14-year-old ("The Killing's" Liam James) on summer vacation.
The one big thing in their favor: Once “The Way, Way Back” premiered on Monday, everyone knew it would sell. The film not only drew a...