Matt Jacobson at TheGrill: How Facebook Interest Tracks to Box Office Openings (Video)

Facebook wants you to forget about more traditional tracking services and get in bed with their social networking phenomenon

Facebook's Matt Jacobson spoke on "Leveraging Facebook for Opening Weekend" at TheWrap's media leadership conference, TheGrill. Want to know how a movie will open? Facebook wants you to forget about more traditional tracking services and get in bed with their social networking phenomenon.

Here, Jacobson shows exactly how interest on Facebook tracks to opening box-office weekends. 

Get TheWrap's full coverage of the Facebook session here.

See all TheWrap's coverage of TheGrill here.