Hollywood should be looking at why a movie like “Dear John” succeeds when one like “The Time Traveler’s Wife” does not
This past weekend, something momentous happened in Hollywood. “Dear John," a chick flick based on a schmaltzy Nicholas Sparks novel and starring two only moderately famous actors, unseated “Avatar,” the most successful movie of all time.
Nobody saw it coming. Why not? One simple reason: Hollywood still doesn’t understand how to market to women.