NBC's Jennifer Salke on Why ‘The Blacklist’ Has ‘the Goods,’ and Keeping Faith in Michael J. Fox

NBC's Jennifer Salke on Why 'The Blacklist' Has 'the Goods,' and Keeping Faith in Michael J. Fox

Thursday night changes are coming

For all NBC's successes this season, network entertainment president Jen Salke is well aware of its problems on Thursday nights – and says changes are coming.

“We really have to look at this week, and we're going to be strategizing on how we can do the best we can with the shows that we have, and support the shows that we think still have a chance to really build,” she told TheWrap on Thursday, hours before the struggling new comedies “The Michael J. Fox Show” and “Sean Saves the World” once again take on a tough CBS lineup.

Also read: Ratings: ‘Voice,’ ‘Blacklist’ Hold Audience to Win Fourth Straight Monday

On other nights, NBC is doing great. Three weeks into the season, it's the top network in the key 18-49 demographic, and second in total viewers. “The Blacklist” is the highest-rated new drama of the season. And “Sunday Night Football” remains TV's biggest show.

But NBC started off hot last season too, before slipping to third in the ratings.  Thursdays are tough because “The Big Bang Theory,” TV's most successful sitcom, provides a big boost to new shows “The Millers” and “The Crazy Ones.”

We talked to Salke about why “The Blacklist” may take better advantage of the post-”Voice” timeslot than “Revolution,” the Thursday changes afoot, and a certain “ridiculous” story.

Also read: ‘The Michael J. Fox Show’ Reviewed: 5 Things You Should Know About NBC's New Series

TheWrap: You started last season strong too, but slipped to third in the ratings. How is this year different?

Jen Salke: I think the difference is the shows. We love “Revolution,” but “Blacklist” we really feel has the staying power to be able to hold out at a great number and settle into something really strong. Given its closed-ended storytelling aspects, in tandem with the soap, we feel like we have the goods with that show.

It's attracting a broad audience that we like, and very loyal viewers. We put huge marketing efforts behind it, as we did with “Revolution,” but I think with “Blacklist” we're off to a stronger start in the ratings results.

Also read: NBC's Jeff Bader Committed to ‘Michael J. Fox,’ Talks Premiere Week Gains

That's an example of NBC doing well early in the week, but what can you change on Thursdays?
We're still talking about Wednesday and Thursday and how we can maximize the results. We are doing a little bit better on both those days than we did last year[despite] the fact that some of these shows are not doing as well as we had hoped. … We have some thoughts about that but we're still kind of putting those strategies together.

There's sort of a general feeling here that of course hits are great, we know they're hard to come by, but we're looking at incremental success. And we're really proud and happy at the way that Monday and Tuesday are holding up. And we're really looking forward to see how we'll do with “Grimm” returning – a show we love – and the launch of “Dracula” also. … I really feel like Friday could be a really good destination.

Also read: ‘Revolution’ Boss Says Season 2 Influenced by ‘Joss Whedon School of Showrunning’

You ordered 22 episodes of “Michael J. Fox” last year. Are you committed to airing all 22 episodes?
Those conversations are still ongoing. I mean right now we're hopeful that we can create a lift for that show. There'll have to be some strategic scheduling discussions that go along with that. But we are in no way jettisoning our belief in Michael and what that show can do potentially.

Any chance of moving it to 8 or 8:30? It's been gaining on its lead-in.
These are all part of the conversations we're having and we'll be looking at all different scenarios as to what the best strategy is.

Do you want to address the Defamer report that you were late for a Fox table read? Or address Defamer's coverage of you in general?
Just that it was a funny, ridiculous article, and that we all arrived at the table read together, us and Sony. So nobody knows what [the reporter]‘s talking about.

Also read: Mark Gordon Comedy ‘Fifth Wheel’ Rolls Into NBC

Can you talk about how the success of Alfonso Cuaron's “Gravity” potentially helps “Believe,” his midseason show for NBC with J.J. Abrams?
I'd love to talk about it. We just had our big marketing/PR meeting yesterday on “Believe.” Dave Erickson's doing an incredible job running that show, and both J.J. and Alfonso reached out to me yesterday to tell me how excited they are. And given that they're both incredibly busy right now, they are still reviewing, looking at all the material.

I've had many conversations with J.J. about it. And Alfonso co-created the show. He speaks eloquently about what the show is and what it means to him. It's not just a show to him. There's something that he's trying to to say with “Believe.” I know that he will be as involved as he possibly can.

  • hupto

    Really enjoy SEAN SAVES THE WORLD. Hope it gets a chance to find an audience, preferably in another time slot.

  • dmkorman

    Enthused about “Believe.” I hope the marketing/PR meeting leads to success.

  • Joann Peavy

    Michael is a genius as a comedic actor. He therefore needs a genius comedic writer! Do you remember Michael in Family Ties? He was brilliant! He is not a F—–g moron so please don't treat him as such! It was genius of having Mr. Fox wife Kelly on the show. It would be nice to see her with a recurring role. Please, the Michael J. Fox Show needs a hit of some wonderful writing of which Michael deserves. He is still so adorable and talented that it hurts my heart to watch him perform with such empty dialogue…
    Note: Always witty, sharp, let Michael be Michael…

  • Loan_Ranger

    “Sean” sucks donkeys. I know more money was invested in it than “Welcome” which is why it will be given every chance. Sadly NBC's best sitcom “Community” has been de-boned and left for dead.

  • ramubay

    Salke sounds like an idiot and her scheduling looks incompetent. It sounds like her goal is to be number 2 and feels safe in that position. How do these executive get their jobs? NBC has zero confidence in the Michael J. Fox show otherwise they would have put him in THE VOICE time slot….as a night builder….where it belongs. Its a family show and one that could unite older and younger viewers. Network TV is now just starting to move away from amateur talent shows (and reality shows have already moved over to cable) so NBC needs to get out front with scripted shows that start the evening, and the Michael J. Fox would have been perfect. Not that its a perfect show, but it has a perfect premise and the bugs could be worked out. How to solve the problem? Replace Salke with someone who's willing to program a number one network.

    • play nice

      “leave it to Michael” should have been a police drama